I don't think Nosler will ever learn that lesson. There is to many people that just look at the bc number, get all excited and buy there bullets. Then never shoot past 300 yards.
Them saying that the 33 Nosler will out do a 338 lapua is plain stupid. Same with the 28 and 30 Nosler out doing the rum. It's not happening. While I like the Nosler case when Nosler says things like that it does nothing but make me think less of them as a company. I have a lot more respect for a company that puts out a good product and is honest about it's performance and specs.