ZEISS Lowers Price on the Award Winning TERRA Riflescope Line

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NORTH CHESTERFIELD, VA., March 28, 2016 – Carl Zeiss Sports Optics, the world's leading manufacturer in high performance sports optics, is pleased to announce they have reduced the retail price of all current TERRA Riflescopes by $100, including the XB75 crossbow scope.

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"We want to help everyone experience the true brilliance of ZEISS products. At the same time, we know that there are those who really aspire to own a ZEISS riflescope but maybe felt that we were just a bit out of reach in terms of our opening price points. So, we wanted to make an effort to connect with a wider audience, which in many cases includes those who may be newer to the sport," said Tom Andrews, Vice President of Carl Zeiss Sports Optics. "The idea of connecting with the next generation of hunters and to potentially be part of their first experiences is exciting to us and our desire, as their aspirations continue to grow, is to earn the right to be a part of their hunting experience for life."

TERRA 3X Riflescopes pack powerful, uncompromising optical performance into a lightweight, yet extremely rugged, compact 1" design. ZEISS optics with MC anti-reflective coatings produce bright, high contrast images. And 1/4-MOA adjustments provide 100% repeatability, click by click. Available with standard Z-Plex or the new ballistic reticles, RZ6 and RZ8.

For more information on ZEISS' award winning products or to find a ZEISS authorized dealer near you, please visit us at Enjoy premium quality riflescopes, binoculars and spotting scopes from ZEISS - Find your product or accessory, perfectly adapted to your needs. | ZEISS United States or join us at www.facebook.com/CarlZeissHuntingUS .
 
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