Howdy,
All three pictures will work, for that matter, blobs on the outside will work also. There is only like 5 degrees difference between inside and outside because of the thin-ness of the brass and the properties of brass itself.
My process is to put it on the outside with a thin line... the width of the brush. Where I put the Tempilaq on the case or sholder is determined by the temperature of the Tempilaq. 450 goes one caliber down from the sholder on the case body. 600 goes on the body touching the shoulder, and 650 goes on the sholder neck junction. Try to use a small but hot flame. Too large a flame, or some of the newer torches shoot a triangle type flame, causes the heat to spread too much. In other words, your shoulder-body junction could be 650 degrees, but your neck could be 750 degrees. Try to aim your flame at the neck-shoulder junction. Then quench immediately.
I use a little Brasso to remove the residue from the cases afterwards.
Hope this helps some, and good shooting.
Coach