I think a lot of folks are missing the point of this rifle. What is different about this rifle? I posted this on another site where we were discussing it:
Unlike a conventional bolt rifle, there is no action-stock interface as their is no stock wherein the action needs to be bolted in, hence no need to bed the action like you need to on a conventional bolt action in order to get that sub-MOA accuracy. This due to the direction of forces when an action is bolted in. The bolts run perpendicular to the direction of force and have very little control over the force as it is transfered to the stock, bedding or a high end stock replacement is required to insure no movement of the action and there always is movement in conventional factory rifle.
The calibers it's offered in are both traditional (308, 243) and newer (6.5 Creedmoor) long range capable calibers. 1000 yards being long range. But it's not just the calibers, it's the twist rate on the barrels. They are a tight twist which is needed to stabilize the heavier high BC bullets used in long distance shooting. Also the 5R rifling is much gentler on bullets and cuts down on jacket separation when loading to the limit for higher velocities as is done in long range shooting. It sounds like the throat is also cut deeper to support those heavier high BC bullets.
The rifle comes stock with a 20 MOA rail. The only other manufacturer who does that is Savage and it'll cost you over $100 just for that on other rifles. That means that with the typical 30mm scope tube you've got enough travel to dial in the range of 1000-1500 yards.
The trigger can also be set much lower than a conventional rifle which is needed in precision shooting. Again, Savage is the only other maker that does this and the trigger looks to be a Savage Accutrigger design which is essentially a two stage trigger that can be set very low without the worry of a bump fire.
Adjustability. That butt can be adjusted to shoot prone, bench or standing. The cheek piece can be adjust to support a variety of scope heights and mount designs. That piece alone will cost you ~350 if you want to add it to a platform that supports it.
Another cool thing is that the barrels can be changed in your garage. All you need is a barrel wrench and a set of go-nogo gauges. If you shoot a lot of long range with hot loads in a caliber like 6mm (243) you can go through a barrel in as little as 2500 rounds so easy barrel changes become a necessity.
Then you talk about the price, if you go with a quality mid-range scope like a Vortex PST, Signtron Siii or a Burris XTR II, you can be into the rifle for ~2500 if you pay full retail. That puts you at a price point $1500-$3500 less than than the bulk of the offerings out there for the tube gun alone. And that is essentially what this is, a tactical oriented tube gun (or space gun as some call them). Tube guns have become very popular in long range PALMA shooting (1000 yards with only a sling and open sights). Take a look at the Tubbs offerings as a comparison. A Tubb's rifle is essentially the same thing but that'll cost you in the 5k range just for the rifle.
The bottom line being, the team that designed this knew what they were doing. They targeted a growing market segment with a product that checks all the boxes. And from the sounds of early reports, they were successful. They're getting 1/2 MOA accuracy out of the box with factory ammo. The only other mass producer who puts out that kind of gun is Savage. A little load development and tuning then you're talking about a 1/4 MOA rifle which is needed in the long range precision game.