Max, I have four Nikon scopes, and love them. Depending on what sort of shooting you wish to do, you might just think they are the cat's pajamas too. (To ensure my objective-ity, get it?, I should point out that I also have Leupold, Burris/Pentax, Weaver, Tasco SS, Simmons GMS, and Sightron products in my current assortment. Zeiss on the way, and have previously had NF, B&L, and Unertl in the mix...)
sheeesus, now I'm boring myself!
For value, i.e. performance for price, the Nikon is probably at the top of the heap (but the heap includes Sightron, Weaver, and Bushnell/B&L Elite).
Nikon makes their own scopes in Nikon factories. Lower mag versions made in their Phillipines factory, higher mag versions in their Japan factory. The Nikon Monarch 3-9x40 is the best new scope value in the world at about $265.00 from The Optic Zone.
If you specify what sorta shooting/setup you are planning, maybe we can advise you further.