The high end scope market is is a very small niche. You have bench rest guys, F class guys, tactical/sniper types and hunter types. These are the groups that are going to buy a high end scope. The bench rest crowd is looking for high magnification and fine adjustments and cross hairs. The Tactical guys are looking for durability and reliability. The F classers are probably somewhere in the middle. The percentage of hunters that use a $1000+ scope is small. I know there are some cross over into multiple groups, but I'm generalizing. IMO, the Huskemaw is marketed toward that small % of the hunting crowd. I'm sure they could do well in some, if not all, of the above mentioned groups, they just seem to be happy with thier portion of the high end scope market.