I have a Horus Falcon with the H37 illuminated reticle. I like the concept and "feel" of the mil grid reticle with 0.2 milli-radian subdivisions. It gives the precision of shooting using target knobs but without the wasted time or potential errors of knob twisting and click counting. So far I have no complaints with the ruggedness of the scope, though it is heavy at two pounds. It's optical quality is satisfactory. I'd prefer to have the same reticle (the Horus H37) in a lightweight, rugged, and simple 16x40 scope similar to a Leupold Mk 4 M1. I wouldn't object to a lower price than either of them. I don't find the illuminated reticle to be of any use, though it would be if a Horus style mil grid reticle was installed in a 10x night vision scope with a Gen III image intensifier. That might be a bit expensive. Horus reticles are available in US Optics scopes, but I wouldn't spend that kind of money and not get night vision capability too.
Additional things I like about the Horus Falcon, mostly because it has a mil grid reticle, is that it's a scope that can be easily moved between rifles. I can record the "zero" setting for each rifle, then move the scope which is on quick release Picatinny mounts. That way the windage/elevation knobs are only changed when moving the scope, or to re-zero on a particular rifle while the mil grid remains correct for any rifle. It's possible to do that for a conventional target knob scope but it's more tedious. The grid reticle also makes zeroing a rifle very simple since it can measure the error of a shot precisely in both axes, then just click in both offsets. It makes "one shot" zeroing nearly as easy as with the dual reticle Shepherd scopes. Gimmicks? maybe, but the grid aiming certainly is not a gimmick. It's not a "ballistic compensated reticle". All ballistic calculations still have to be done external to the scope. But for the same reason it works with any bullet, velocity, and atmosphere.
The grid reticle can be used for range finding just like a a mil-dot reticle can, but it has the same limitations for the precision of the distance measurements. I use a laser range finder instead. The Horus scope does not provide any significant advantage or disadvantage compared to other scopes for estimating crosswinds or wind deflection, but it does allow fast and precise windage offsets.
I'm of the opinion the mil grid reticle is a good concept at variable ranges where external range finders and wind instruments with lookup tables or computers are necessary. It's not for target shooting at fixed distances or for short range hunting. If it holds together I'll have no regrets from having spent $1600. Time will tell.
