In 1949 Joyce Hornady started Hornady Bullet Company. Using the machines used to make ammunition for WWII, he set a goal to have a family business that would produce the most accurate, best performing bullets on the market at a reasonable price. Today the company still uses the same massive machines that Joyce Hornady started with 66 years ago. Of course these are now augmented by state of the art computerized machinery. Today Steve Hornady, Joyce's son and CEO of Hornady, still sticks to his father's business goal. In 2012, not resting on the success of the company's bullets and ammunition, he asked his ballistics staff to test and re-evaluate their current products and see if they could be improved. He challenged them to see if they could develop a bullet with higher BC that would perform well at all distances.
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