I knew the Zeiss 8X26 T* PRF would not range as far as the Swaro before I bought it.
My thinking was that the Zeiss is about $100 less than the Swaro, it ranges to 1300 yrds (as stated in its literature), and I will never shoot at anything that far in any case. The Ballistic Information System (BIS) is also a useful feature.
The saved $100 will help buy other stuff I need...like a Harris Bipod, F215Ms.