Wingnut....Facebook is making it harder and harder for you to stay in touch with followers. Payment is becoming a factor in getting exposure. i.e. pay FB $ and they will put your post in all your fan's pages. Often your posts won't show up in a fans stream. It's all based on their algorithm and the priority for what to expose to people in their stream. You're better off getting email addresses and keep the useful newsletters w/videos' coming. I think you'll reach more people consistently that way.
Just my 2 cents. Good luck.