The free reticle software from the Elcan website allows you to put logo's or other graphics in there also.
Elevation is set by pushbutton controls on top of the scope. or you can just design your own reticle with blips/cross hatches for different ranges if you don't want to count mildots or whatever.
On the video output to record, be kind of neat to try it with a video headset.
I've got (2) of them and they are pretty interesting. They eat batteries like crazy thought. Rechargeable Lithium Ion seems to work for about 4 hours at the range. So you need to carry extra's. But I can recharge them in the truck on my lunch break. The batteries are a ***** to take out, I always feel like I'm going to break something.
They seem to be built fairly well, the mount is a simple claw type mount but functional. They also come with a rubber eyepiece aka like the ones on the Romanian POSP scopes that act like a sun shield as your looking into a video screen. The screen is tough to see in direct sunlight so you have to use the rubber eyepiece to block out the external light.
Clarity is OK, it's like looking at the screen on your digital video camera while taking a picture. Not like looking through glass at all.
I guess I will have to post up some pics now...