I think it's like anything else word of mouth goes a long way. I just turned 49 last week and have been in business since i was 22. I have always strived for customer satisfaction and gaining business by word of mouth. Sure i have $300.00 per month yellow page ad part of the game but i cant beat repeat business. I have probably had built around 8-9 custom rifles and some just rebarreling and have had good luck. I had the pleasure and perks of being friends with Seely Masker back in the late 80's and 90's. I was shooting benchrest in those years and painting cars as a business. I began painting his stocks until he retired and gained alot of information. Seely wasent the gunsmith whom you took your shotgun to to get re-blued. But he was the man to build an accurate rifle and had a lot of winning rifles out there. But one thing that i have always noticed and the same in my business weather a guy has a price structure. Just naming a couple i seen on here and not trying to leave anyone out, take Kevin and Kirby for example. They give you a broken down price: stock, barrel, blue printing, chamber, bedding, and trigger and there prices are fair not hard to figure out. What blew my mind 20 years ago before i knew less than now and still see it today is the big price package. I had a hot shot gunsmith price me to true rem action, re barrel chambe etc., supply stock and bed , work trigger for kind of high x amount of dollars. But for the same rifle components but his rifle with his name on it 4 times the price. I asked him what the difference was, his reply a lot of tender loving care! This was almost a $1,800.00 difference 20 years ago. Now im not a gunsmith but how do you do that much tender loving care with the same components?
I've been in the landscaping business now for 15 years and i have 1 price structure for everyone. Every job gets my tender loving care for the same price.
Mike