Bausch & Lomb is one of the worlds biggest and best optics and lenses companies. They produce products from contact lenses to telescopes. They are the cutting edge of tech.
Bushnell is their sporting division and make a variety of products for the sporting industry. unfortunately, Bushnell has been their lower priced line. Quality has always been good for the money, but not world class.
When B&L transfered all scopes to Bushnell, the Elite series (orig. Balvar) was merged. This has created some apprehension as many still assoc. with the Wal mart Bushnells.
From my experience, the Elite series of scopes are equal or better then any scope on the market...for my eyes. Not everyone sees the same but if the scopes are adjusted properly, their clarity and resolution is great. This goes for the 4200/4000series only.
The 3200/3000 series is still a good scope but in the Leupold VXII/III range of optical quality.
There will be a continued battle of which scope is best for the money. All I can say is that well respected brands make good products. You will need to look through them to see what works best for you.
There are very few companies in the world that make scope lenses. Most of the best ones are Japanese. They contract for scope manf around the world, even some US companies. So when you hear one brand is better then another, it sounds funny because the lenses are made by the same firm.
Mechanical accuracy and repeatability is a big issue in LR target/hunting applications. This is one area that testing is required. Again, I have found the Elite products to have very good turrents, but so do many other companies.
For performance value, the Elite 4200/4000 series is tough to beat. Another up and coming are the IOR/Valdada line. Built like tanks, they have very good internals and apparently, excellent optics. Nikon is another that is making some waves in the industry. If the Tasco Super Snipers ever gets back into production, hopefully under the watchful eyes of Bushnell, they are going to be another great buy.
Leupold gets lots of press and use this to justify their costs. If you get a chance to compare with other scopes, you may find there are equal or better products for a lot less money.
Just my thoughts...
Jerry
PS working with a Russian product that looks pretty good. Will see if it hold together. If it works, the price and optics are certainly there. Will post results in the future.