B/E713, I would have been probably in the same camp (although I'd prefer mac&cheese to PBJ, burned out on them as a kid back before electric lighting, ha ha).
That is, until I saw a Burris scope used by a pal to place very high in a national 1,000y BR match. He had an NF that he wanted to use, but couldn't make Light Gun weight with the beast. So he used a BD 8-32, and 'suffered' with the lower magnification (vs. the NF 12-42).
He shot two of the eight smallest LG groups of the entire match, both of them being under 4.5". He also shot one of the ten smallest HG groups (using the same rifle/scope, too much trouble to change optics during the match) at 7.xx". LG groups are five shots, HG groups are 10 shots.
Of much interest was the fact that he was the ONLY shooter using a Burris of any kind. Everybody else had Leupold, NF, a couple of Tasco 'Custom Shop' setups, and maybe a few other oddballs.
Is it because the BD isn't competitive? No. They just do a lousy marketing job, IMO, and their scopes look (at least used to) sorta clunky and their finish isn't as nice as it should be. But they PERFORM.
So I bought one.
Regarding majority rules mentality, there's nobody else in our Long Range Tactical match near Sacramento who uses a Sightron scope, let alone a 1" tube version. Except me. And I've never finished last, and on occasion I get real lucky if you know what I mean.
Bottom line is we shooters have several excellent options, and it is the nut doing the driving who will make the difference, once the nut has good enough stuff.