Definately, neck up from 243. You can neck down from 308, but necking up always seems to be a bit less troublesome. I'd recommend either a tapered expander ball (Redding makes them, as I suspect most others do as well) or a tapered mandrel like the ones that Sinclair offers. Personally, I like the mandrels, but that will involve a separate expander die ($24.95, their catalog) if you go that route. A quick brush lube in the case necks with a little Imperial, and you're in business.
If you do go the 308 necked down route, just watch your case neck thickness and ensure that you have proper clearance when the round is loaded. This can sometimes require inside reaming or outside neck turning if there's an interference question.
Hope that helps,
Kevin Thomas
Lapua USA