I'm a huge Zeiss fan and Swarovski is also a great choice.
If you decide to got a little cheaper you get a huge value in Minox and their high end stuff is pretty darn good. I have a pair of 15x56 Minox binoculars that are startlingly clear for the money.
Most of my binoculars are Zeiss though and although all the truly high end optics stuff is very good, it's really what your particular eyes like. I always found the color resolution in Swarovski to be a bit off and kind of yellowish. That may be better in their newer offerings and, of course, that is totally subjective.
The Zeiss binoculars have great color resolution and for my old eyes that is critical in picking out game from backgrounds that may be the about the same color especially in low light.
I hadn't heard of the Swarovski NL Pure line but here's a review. They're a bit out of my price range....
The optics experts review the top optics and best accessories available, at various price points, from all major manufacturers. The reviews cover all aspects of the items including their accessories. From the most expensive to the most moderate priced items. What you get and what you should expect.
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