FFP low power variable riflescope mil/mil

I have never heard of Apex optics but their website is intriguing. I like Japanese made scopes. Anyone has any experience with these
 
That is funny, just while reading on the website that was the only concern I had. That is, the Xmas tree reticle which I think tend to get confusing in a hunting situation. (Since I am usually not in hurry like someone working on a two way range, I have little use for these busy reticles)
 
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