I've been in the same boat. I wanted a few things, SFP, 30mm, Illum, big objective, capped windage, zero stops, medium price range. Here's what I came up with:
Sig Whiskey 5 3-15x52. It has all these features for $1,100
vx5hd 3-15x56. Also has all the features for $1,100
NF SHV 5-20x56. More...